Our Brand

Modern Groove was born out of the love for all things old and new. We are inspired by a groovier era defined by earth tones, campy colors, bold patterns and free-flowing prints. Where self-expression and individuality were hallmarks of the time. These funky and eccentric elements are combined with the trendy, sleek, fashion forward and modern elements of todays design aesthetic. Our brand stands for women. For empowerment. For sense of self and the impact fashion has on expressing who we truly are.We believe that clothing is more than just what you wear—it's a reflection of who you are at your core: your personality, your beliefs, how you choose to express yourself in this world. And this is what Modern Groove is all about—we want to empower our customers to feel good about themselves while wearing our clothes!


We were founded by our owner, Bailey Evans, in 2018. After one year of doing business online, we opened our first brick and mortar location. Since then, we have relocated a couple times and finally found our perfect location in the heart of downtown Jacksonville, IL. We are thrilled you're here!